Press Release

IP Showcase at NAB Show Las Vegas – real-time media production with IP becomes a practical, flexible, efficient reality

New one-stop destination will enable visitors to learn how to revolutionize their media production with IP

NAB Show Las Vegas 2017, booth #N4824: NAB Show Las Vegas has a brand-new pavilion this year that is set to be a top attraction: the IP Showcase. AES, AIMS, AMWA, EBU, IABM, MNA, NAB PILOT, SMPTE, and VSF have come together to deliver a one-stop destination where everyone from broadcast/IT engineers and CEOs to TV producers can learn everything they need to know to unleash the full potential of using IP for real-time media.

Visitors to the IP Showcase will learn:

  • The business, technical, and creative benefits of IP workflows
  • The practical steps to take to unlock the benefits of using IP networks for real-time media
  • The knowledge, skills, and resources required
  • How others are already leveraging IP in real-world broadcaster applications
  • An understanding of the SMPTE ST 2110 suite of professional media over IP networks standards
  • What the future holds – starting with AMWA IS-04 system-level plug-and- play

At IP Showcase in the North Hall, visitors will experience 60+ IP-based products from 40+ vendors demonstrating IP interoperability based on a common roadmap. Vendors, end-users, and standards bodies have united in a joint endeavor to move our industry forward with urgency and speed as never before. The result – as visitors to the IP Showcase will see – is that real-time media production using IP networks is now a practical, flexible, and efficient reality.

The in-booth theater, curated by IABM, will be running a non-stop series of presentations covering the full gamut of knowledge for real-time IP production and intra-facility distribution. Topics such as full and hybrid IP infrastructures; explanations of SMPTE ST 2110; SDI to IP migration strategies; automated device discovery and registration; SMPTE ST 2110 and AES67 audio; new sync and timing with ST 2059; and a number of real-life case studies of IP facility installations will be covered.

“With no direct sales agenda at the booth, the IP Showcase is dedicated to educating and energizing all NAB Show visitors to help build a better, more flexible, more efficient, and more creative broadcasting industry to delight audiences and create value,” said Michael Cronk, AIMS Chairman of the Board.

“By working together towards a common IP standard, the industry has quickly built an incredible momentum, and we are now moving unstoppably towards a real-time IP future that will bring enormous benefits to both vendors and end-users,” said Peter White, IABM CEO. “The IP Showcase itself is another example of the power of inspired collaboration, with so many different companies and bodies all working together to deliver a comprehensive and authoritative overview for visitors.”

“The AMWA is pleased to participate, along with its partners, in the IP Showcase, and looks forward to making further contributions in the area of dematerialized facilities in the future,” said Brad Gilmer, Executive Director, Advanced Media Workflow Association.

"The key set of standards demonstrated in the IP showcase will remove some of the biggest roadblocks on the roadmap towards dematerialized facilities,” said Hans Hoffmann, Head of media fundamentals and productions technologies at EBU.

“SMPTE standards work has supported more than a century of advances in motion picture and television technology, and we are proud to be part of the next generation of media standards that support the industry’s migration to ‘All IP,’” said Matthew Goldman, SMPTE President. “We are delighted that the industry is embracing the SMPTE suite of standards for Professional Media over IP Networks, SMPTE ST 2110. The IP Showcase is a tremendous opportunity to demonstrate the interoperability that due-process standardization provides.”

"The VSF is proud to support the IP Showcase at this year's NAB Show,” said Richard Friedel, President, Video Services Forum. “The Showcase exemplifies how working together, the industry can create standards that further our business needs in the modern digital era."

“As one of the first standards bodies to address media over IP – initially with AES67 for audio and now with AES70 for control – The Audio Engineering Society is pleased to be a part of NAB IP Showcase,” said Bruce C. Olson, Standards Committee Chair, Audio Engineering Society. “Interoperability demonstrations and shared real-world experiences in the IP Showcase will include audio-based media and blended media, the latter where video content and AES67-compliant audio share a common IP carrier. The IP Showcase is an excellent opportunity to demonstrate publicly the benefits for broadcasters born of the collaboration between standards bodies and partner organizations promoting IP workflows.”

“The Media Networking Alliance has made significant progress in promoting the AES67 audio- over-IP interoperability standard over the past several years. We’re now very proud to be joining with all these other distinguished and influential organizations to provide unprecedented demonstrations of the latest real time media networking solutions for the broadcast industry,” said Terry Holton, Vice-Chairman, MNA.

“NAB’s PILOT R&D initiative supports the IP Showcase for its significant contributions toward the development of proper professional functionality and interoperability in IP-based production systems.” said Sam Matheny, EVP and CTO, NAB.

About IP Showcase

This year has already been heralded as a big year for IP as the industry closes in on a unifying standard for uncompressed video and audio over IP and with a number of major North American and European broadcast companies indicating that they will commence real-time IP production infrastructure projects this year. In order to help everyone across the industry fully realize the benefits of IP, eight of the most esteemed broadcast, technology and trade organizations have united at the NAB Show to create the IP Showcase. This unique attraction located in the North Hall of the LVCC, booth N4824 provides a unified industry-wide view to ensure the latest advances in Internet Protocol technology add maximum value to the broadcast industry and the individuals and companies who drive it. With no direct sales agenda on the booth, the IP Showcase is dedicated to educating and energizing all NAB Show visitors to help build a better, more flexible, more efficient and more creative broadcasting industry to delight audiences and create value.

Contacts for further information

Lisa Collins, Head of Marketing, IABM
Email: | Tel: +44 (0)1684 450030

Roger Thornton, Marketing Consultant, IABM
Email: | Tel: +44 (0)1684 450030

About The Video Services Forum

Founded in 1997, the Video Services Forum is an international association composed of service providers, users and manufacturers dedicated to interoperability, quality metrics and education for video networking technologies. The organization's activities include providing forums to identify issues involving the development, engineering, installation, testing and maintenance of video networking technologies; exchanging non-proprietary information to promote the development of video networking technology; fostering resolution of issues common to the video services industry and promoting interoperability by contributing to and supporting development of standards by national and international standards bodies. Visit VSF online at


Bob Ruhl, +1 609-410-6767

  • Link to Visit the VSF Channel on YouTube - over 180 videos, with more each week!
  • Link to IP Showcase website
  • Link to IP Showcase Theatre presentations, curated by VSF
  • Link to JT-NM
  • Link to GDPR Policy